{"id":2361,"date":"2026-05-28T14:22:25","date_gmt":"2026-05-28T12:22:25","guid":{"rendered":"https:\/\/kisio.com-preprod.fr\/?post_type=case-study&#038;p=2361"},"modified":"2026-06-22T15:52:23","modified_gmt":"2026-06-22T13:52:23","slug":"etude-regionale-sur-les-usages-en-cars-aleop","status":"publish","type":"case-study","link":"https:\/\/kisio.com\/en\/cas-clients\/etude-regionale-sur-les-usages-en-cars-aleop\/","title":{"rendered":"Etude r\u00e9gionale sur les usages en cars &#8211; Al\u00e9op"},"content":{"rendered":"\n<section id=\"k-hero-editorial-block_4c79bc7a7bcf93f4efd3bde17406ff7d\"\n         data-header-theme=\"light\"\n         class=\"kisio-container k-hero-editorial font-body text-bleu-nuit \">\n\n    <div class=\"kisio-row\">\n        <div class=\"kisio-grid\">\n                            <!-- \u2500\u2500 Variante SANS image \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 -->\n                <div class=\"mx-auto w-full col-span-12 md:col-span-8 md:col-start-3 mt-[100px]\">\n                        <p class=\"mb-6 md:mb-8 flex items-center gap-2 surtitre\">\n        <svg class=\"h-2 w-5\" viewBox=\"0 0 24 10\" aria-hidden=\"true\">\n            <circle cx=\"5\"  cy=\"5\" r=\"4\" fill=\"currentColor\"\/>\n            <line x1=\"9\" y1=\"5\" x2=\"14\" y2=\"5\" stroke=\"currentColor\" stroke-width=\"2\"\/>\n            <circle cx=\"18\" cy=\"5\" r=\"4\" fill=\"currentColor\"\/>\n        <\/svg>\n        CAS CLIENT    <\/p>\n\n    <h1 class=\"font-heading text-headline-s md:text-headline-m max-w-[20ch]\">\n        Conna\u00eetre les usagers des cars Al\u00e9op pour moderniser le plan de transport routier    <\/h1>\n\n    <p class=\"mt-6 max-w-[60ch] text-headline-xs md:text-headline-s\">\n        Premi\u00e8re \u00e9tude r\u00e9gionale Al\u00e9op offrant une vision claire des usages, attentes et profils, gr\u00e2ce \u00e0 une enqu\u00eate d\u00e9taill\u00e9e par territoire et ligne.    <\/p>\n\n    <ul class=\"mt-8 md:mt-10 flex flex-wrap items-center gap-x-6 gap-y-2 text-label-s\">\n                            <li class=\"before:content-['\u00b7'] before:mr-6 before:opacity-60\">18 mai 2026<\/li>\n                    <\/ul>\n                <\/div>\n                    <\/div>\n\n    <\/div>\n\n\n<\/section>\n\n\n\n<section id=\"k-edito-image-credit-block_931f77b13392f41aba6b4d350a397597\" class=\"kisio-container k-edito-image-credit !py-6 md:!py-10 font-body text-bleu-nuit\">\n            <figure class=\"!my-0 !mx-auto w-full max-w-[1180px]\">\n            <div class=\"w-full overflow-hidden rounded-big\">\n                <img decoding=\"async\" src=\"https:\/\/kisio.com\/app\/uploads\/2026\/05\/Aleop-etude-regionale.webp\" alt=\"\" class=\"w-full h-auto object-cover\" loading=\"lazy\" width=\"1600\" height=\"1067\"\/>            <\/div>\n                            <figcaption class=\"mt-3 text-center text-body-s2 opacity-70\">\n                    Al\u00e9op &#8211; R\u00e9gion Pays de la Loire                <\/figcaption>\n                    <\/figure>\n    <\/section>\n\n\n\n<!-- data-header-theme=\"light\" : force le header en mode `is-on-light` quand\n     ce bloc est derri\u00e8re \u2192 logo radiant (fonc\u00e9) au lieu de blanc. -->\n<section id=\"k-edito-chapeau-block_e1cc462f9e7861af82b4ea903e9ea991\"\n         data-header-theme=\"light\"\n         class=\"kisio-container k-edito-chapeau font-body\">\n        <div class=\"kisio-row\">\n        <div class=\"kisio-grid\">\n            <!-- Specs Figma : Body-M Montserrat 18\/23.76 weight 500 color #4A5565,\n                 sur 6 cols centr\u00e9s (col-start-4 col-span-6). Mobile : pleine largeur. -->\n            <div class=\"wysiwyg text-body-m font-medium text-[#4A5565] col-span-12 md:col-span-6 md:col-start-4\">\n                <p><strong>Dans le cadre de l\u2019\u00e9valuation du plan de transport routier, la R\u00e9gion souhaite mieux conna\u00eetre les usages et les attentes des utilisateurs pour ses 141 lignes autocars Al\u00e9op, afin d\u2019orienter ses d\u00e9cisions en mati\u00e8re d\u2019offre, d\u2019am\u00e9nagements, de services, de commercialisation et de communication.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Kisio propose une d\u00e9marche en 4 phases, de la pr\u00e9paration m\u00e9thodologique \u00e0 la restitution, combinant un dispositif de collecte multicanale et une analyse statistique et qualitative avanc\u00e9e des donn\u00e9es recueillies.<\/span><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n\n    <\/section>\n\n\n\n<section id=\"k-edito-encadre-block_06616024e92d872d0a3a4c02fed22849\" class=\"kisio-container k-edito-encadre has-bg font-body\">\n    <div class=\"mx-auto w-full max-w-[1140px]\">\n        <div class=\"bg-bleu-nuit text-blanc rounded-big p-8 md:p-14\">\n                            <h2 class=\"font-heading text-headline-s md:text-headline-m mb-6 md:mb-8 md:max-w-[66.67%]\">\n                    ENJEUX &amp; CHIFFRES CL\u00c9S                <\/h2>\n                                        <div class=\"wysiwyg text-white text-body-m max-w-[80ch]\">\n                    <ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Mesurer de fa\u00e7on homog\u00e8ne les habitudes de d\u00e9placement, attentes et profils des usagers sur l\u2019ensemble de la R\u00e9gion<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Cadrage avec la R\u00e9gion et le Cerema, d\u00e9finition des objectifs et \u00e9chantillons, puis conception et tests d\u2019un questionnaire digital court, homog\u00e8ne sur tous les canaux.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Disposer d\u2019indicateurs fiables et comparables dans le temps pour suivre les \u00e9volutions de mobilit\u00e9<\/span><\/li>\n<\/ul>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"k-solutions-block_47f7d37e6df1ff70692e050ec311dca1\"\n         class=\"kisio-container k-solutions font-body bg-white text-bleu-nuit\">\n\n    \n            <div class=\"kisio-row\" >\n                            <div class=\"kisio-grid items-start solution-item\">\n\n                    <!-- Item spanning 10 cols starting at col 3 -->\n                    <div class=\"col-span-12 md:col-span-10 md:col-start-3 py-6 md:py-14 border-b border-gray-300\">\n                        <div class=\"grid grid-cols-10 gap-x-4 items-start\">\n\n                            <!-- Left: icon + title (5\/10 cols)\n                                 Mobile : empil\u00e9 (picto au-dessus, titre en dessous) avec gap r\u00e9duit.\n                                 Desktop : align\u00e9 c\u00f4te-\u00e0-c\u00f4te comme avant. -->\n                            <div class=\"col-span-10 md:col-span-5 flex flex-col items-start gap-3 md:flex-row md:items-center md:gap-5 mb-4 md:mb-0\">\n                                \n                                                                    <h3 class=\"font-heading text-headline-s md:text-headline-m\">\n                                        7800 questionnaires                                    <\/h3>\n                                                            <\/div>\n\n                            <!-- Right: description + link (5\/10 cols) -->\n                            <div class=\"col-span-10 md:col-span-5 md:col-start-6\">\n                                                    <!-- Specs Figma : Body-S Montserrat 16\/21 weight 500 color #4A5565.\n                                 En mobile uniquement (md+ garde Body-M par d\u00e9faut). -->\n                            <p class=\"text-body-s text-[#4A5565] md:text-body-m md:text-bleu-nuit mb-6\">\n                                collect\u00e9s gr\u00e2ce \u00e0 une approche multicanale.                            <\/p>\n                        \n                                                    <\/div>\n\n                        <\/div>\n                    <\/div>\n\n                <\/div>\n                            <div class=\"kisio-grid items-start solution-item\">\n\n                    <!-- Item spanning 10 cols starting at col 3 -->\n                    <div class=\"col-span-12 md:col-span-10 md:col-start-3 py-6 md:py-14 border-b border-gray-300\">\n                        <div class=\"grid grid-cols-10 gap-x-4 items-start\">\n\n                            <!-- Left: icon + title (5\/10 cols)\n                                 Mobile : empil\u00e9 (picto au-dessus, titre en dessous) avec gap r\u00e9duit.\n                                 Desktop : align\u00e9 c\u00f4te-\u00e0-c\u00f4te comme avant. -->\n                            <div class=\"col-span-10 md:col-span-5 flex flex-col items-start gap-3 md:flex-row md:items-center md:gap-5 mb-4 md:mb-0\">\n                                \n                                                                    <h3 class=\"font-heading text-headline-s md:text-headline-m\">\n                                        90%                                    <\/h3>\n                                                            <\/div>\n\n                            <!-- Right: description + link (5\/10 cols) -->\n                            <div class=\"col-span-10 md:col-span-5 md:col-start-6\">\n                                                    <!-- Specs Figma : Body-S Montserrat 16\/21 weight 500 color #4A5565.\n                                 En mobile uniquement (md+ garde Body-M par d\u00e9faut). -->\n                            <p class=\"text-body-s text-[#4A5565] md:text-body-m md:text-bleu-nuit mb-6\">\n                                des lignes r\u00e9guli\u00e8res ou \u00e0 la demande couvertes.                            <\/p>\n                        \n                                                    <\/div>\n\n                        <\/div>\n                    <\/div>\n\n                <\/div>\n                            <div class=\"kisio-grid items-start solution-item\">\n\n                    <!-- Item spanning 10 cols starting at col 3 -->\n                    <div class=\"col-span-12 md:col-span-10 md:col-start-3 py-6 md:py-14 border-b border-gray-300\">\n                        <div class=\"grid grid-cols-10 gap-x-4 items-start\">\n\n                            <!-- Left: icon + title (5\/10 cols)\n                                 Mobile : empil\u00e9 (picto au-dessus, titre en dessous) avec gap r\u00e9duit.\n                                 Desktop : align\u00e9 c\u00f4te-\u00e0-c\u00f4te comme avant. -->\n                            <div class=\"col-span-10 md:col-span-5 flex flex-col items-start gap-3 md:flex-row md:items-center md:gap-5 mb-4 md:mb-0\">\n                                \n                                                                    <h3 class=\"font-heading text-headline-s md:text-headline-m\">\n                                        6 canaux                                    <\/h3>\n                                                            <\/div>\n\n                            <!-- Right: description + link (5\/10 cols) -->\n                            <div class=\"col-span-10 md:col-span-5 md:col-start-6\">\n                                                    <!-- Specs Figma : Body-S Montserrat 16\/21 weight 500 color #4A5565.\n                                 En mobile uniquement (md+ garde Body-M par d\u00e9faut). -->\n                            <p class=\"text-body-s text-[#4A5565] md:text-body-m md:text-bleu-nuit mb-6\">\n                                de collecte : face \u00e0 face, autoadministr\u00e9, emailing, QRCode, r\u00e9seaux sociaux, t\u00e9l\u00e9phone.                            <\/p>\n                        \n                                                    <\/div>\n\n                        <\/div>\n                    <\/div>\n\n                <\/div>\n                    <\/div>\n    \n<\/section>\n\n\n\n<section id=\"k-edito-text-image-block_ba9910ee011f16ba582353c2d0324e6d\" class=\"kisio-container k-edito-text-image font-body bg-white text-bleu-nuit\">\n    <div class=\"kisio-row\">\n        <div class=\"kisio-grid\">\n\n            \n            <!-- Image column -->\n                            <div class=\"col-span-12 md:col-span-4 mb-4 lg:mb-0 md:col-start-3 md:order-1\">\n                    <div class=\"w-full overflow-hidden rounded-s aspect-square\">\n                        <img decoding=\"async\" src=\"https:\/\/kisio.com\/app\/uploads\/2026\/05\/SOLUTION.png\" alt=\"\" class=\"w-full h-full object-cover\" loading=\"lazy\" width=\"800\" height=\"800\"\/>                    <\/div>\n                <\/div>\n            \n            <!-- Text column\n                 - Avec image : col-span-4 + paddings inline (configuration 2 colonnes)\n                 - Sans image : col-span-8 col-start-3 (texte centr\u00e9, pleine largeur de lecture) -->\n                        <div class=\"col-span-12 md:col-span-4 md:col-start-7 md:order-2 md:pl-6\">\n                                    <h2 class=\"font-heading text-headline-s md:text-headline-m mb-6 md:mb-8 max-w-[20ch]\">\n                        SOLUTION MOBILIS\u00c9ES                    <\/h2>\n                \n                                    <div class=\"wysiwyg text-body-s max-w-[60ch]\">\n                        <ul>\n<li>Un dispositif d\u2019enqu\u00eate multicanale transport.<\/li>\n<li>Une plateforme d\u2019analyse et de datavisualisation.<\/li>\n<\/ul>\n                    <\/div>\n                            <\/div>\n\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"k-edito-text-image-block_f2cc0a3324af64f5465862b319fd4252\" class=\"kisio-container k-edito-text-image font-body bg-white text-bleu-nuit\">\n    <div class=\"kisio-row\">\n        <div class=\"kisio-grid\">\n\n            \n            <!-- Image column -->\n                            <div class=\"col-span-12 md:col-span-4 mb-4 lg:mb-0 md:col-start-7 md:order-2\">\n                    <div class=\"w-full overflow-hidden rounded-s aspect-square\">\n                        <img decoding=\"async\" src=\"https:\/\/kisio.com\/app\/uploads\/2026\/05\/LIVRABLES.png\" alt=\"\" class=\"w-full h-full object-cover\" loading=\"lazy\" width=\"800\" height=\"800\"\/>                    <\/div>\n                <\/div>\n            \n            <!-- Text column\n                 - Avec image : col-span-4 + paddings inline (configuration 2 colonnes)\n                 - Sans image : col-span-8 col-start-3 (texte centr\u00e9, pleine largeur de lecture) -->\n                        <div class=\"col-span-12 md:col-span-4 md:col-start-3 md:order-1 pr-6\">\n                                    <h2 class=\"font-heading text-headline-s md:text-headline-m mb-6 md:mb-8 max-w-[20ch]\">\n                        R\u00c9ALISATIONS                    <\/h2>\n                \n                                    <div class=\"wysiwyg text-body-s max-w-[60ch]\">\n                        <ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Questionnaire digital de 20\u201325 questions con\u00e7u pour mobile, test\u00e9 en interne et valid\u00e9 par la R\u00e9gion, int\u00e9grant les principaux indicateurs de mobilit\u00e9 (origine-destination, fr\u00e9quence, anciennet\u00e9, concurrence modale, fid\u00e9lit\u00e9, NPS, attentes principales, secondaires\u2026).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Base de donn\u00e9es consolid\u00e9e, contr\u00f4l\u00e9e et redress\u00e9e issue de 7 700 questionnaires, livr\u00e9e en formats Excel et CSV avec dictionnaire des variables.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Rapport d\u2019\u00e9tude exhaustif et rapport synth\u00e9tique communicant, pr\u00e9sentant r\u00e9sultats, matrices importance\/satisfaction et hi\u00e9rarchisation des leviers d\u2019action.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Tableaux de bord interactifs accessibles par la R\u00e9gion via un acc\u00e8s s\u00e9curis\u00e9 pour visualiser les indicateurs quantitatifs et qualitatifs.<\/span><\/li>\n<\/ul>\n                    <\/div>\n                            <\/div>\n\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<!-- data-header-theme=\"light\" : force le header en mode `is-on-light` quand\n     ce bloc est derri\u00e8re \u2192 logo radiant (fonc\u00e9) au lieu de blanc. -->\n<section id=\"k-edito-chapeau-block_336b1b85025441bc89d13ca0f55bab3d\"\n         data-header-theme=\"light\"\n         class=\"kisio-container k-edito-chapeau font-body\">\n        <div class=\"kisio-row\">\n        <div class=\"kisio-grid\">\n            <!-- Specs Figma : Body-M Montserrat 18\/23.76 weight 500 color #4A5565,\n                 sur 6 cols centr\u00e9s (col-start-4 col-span-6). Mobile : pleine largeur. -->\n            <div class=\"wysiwyg text-body-m font-medium text-[#4A5565] col-span-12 md:col-span-6 md:col-start-4\">\n                <p><span style=\"font-weight: 400\">L\u2019enqu\u00eate donne \u00e0 la R\u00e9gion une vision objectiv\u00e9e et segment\u00e9e de la mobilit\u00e9 et des attentes sur le r\u00e9seau de cars Al\u00e9op, pour piloter la qualit\u00e9 de service et cibler les actions commerciales et de communication.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Une mesure robuste et multicanale de l\u2019exp\u00e9rience usager, transform\u00e9e en indicateurs op\u00e9rationnels et en priorisation des leviers d\u2019am\u00e9lioration du service sur les lignes autocars Al\u00e9op.<\/span><\/p>\n            <\/div>\n        <\/div>\n    <\/div>\n\n    <\/section>\n\n\n\n<section id=\"k-edito-encadre-block_3b295e2c99133a53d34beb9f8b674336\" class=\"kisio-container k-edito-encadre has-bg font-body\">\n    <div class=\"mx-auto w-full max-w-[1140px]\">\n        <div class=\"bg-bleu-nuit text-blanc rounded-big p-8 md:p-14\">\n                            <h2 class=\"font-heading text-headline-s md:text-headline-m mb-6 md:mb-8 md:max-w-[66.67%]\">\n                    R\u00c9SULTATS                <\/h2>\n                                        <div class=\"wysiwyg text-white text-body-m max-w-[80ch]\">\n                    <ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Capacit\u00e9 \u00e0 suivre la mobilit\u00e9 globale, la recommandation (NPS) et les principales \u00e9tapes du parcours client sur le r\u00e9seau de cars Al\u00e9op.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Identification claire des attentes et irritants par profil d\u2019usager et type d\u2019usage, gr\u00e2ce aux analyses statistiques crois\u00e9es et \u00e0 l\u2019exploitation des verbatims.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">D\u00e9finition d\u2019axes d\u2019action concrets sur l\u2019offre, les am\u00e9nagements, le service et la communication, prioris\u00e9s via matrices importance\/satisfaction.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Enqu\u00eate et m\u00e9thodologie con\u00e7ues pour \u00eatre renouvel\u00e9es, afin de suivre l\u2019\u00e9volution des usages et de la satisfaction dans les prochaines ann\u00e9es.<\/span><\/li>\n<\/ul>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"k-enjeux-block_788e79eef59fabe4061100d09c15d1b1\"\n         class=\"kisio-container k-enjeux font-body k-enjeux--slider k-enjeux--grid-mode has-bg\">\n    <!-- rounded-big appliqu\u00e9 UNIQUEMENT quand on a un fond gradient\/couleur.\n         Sans fond (theme=light \u2192 bg blanc = bg \"naturel\" du body), on retire\n         les coins arrondis pour ne pas cr\u00e9er un cadre artificiel. -->\n    <div class=\"overflow-hidden kisio-row rounded-big py-12 lg:py-20\"\n         style=\"background-image: var(--gradient-04);\">\n\n                    <p class=\"mb-6 flex items-center gap-2 surtitre text-blanc font-body\">\n                <svg class=\"h-2 w-5\" viewBox=\"0 0 24 9\" aria-hidden=\"true\">\n                            <use xlink:href=\"#icon-surtitre_picto\"\/>\n                        <\/svg>\n                VOS ENJEUX MOBILIT\u00c9S            <\/p>\n        \n                    <h2 class=\"font-heading text-headline-s md:text-headline-m text-blanc md:max-w-[66.67%] mb-6 md:mb-14\">\n                Et vous quels sont vos enjeux ?            <\/h2>\n        \n        \n                        <div class=\"k-enjeux-swiper swiper overflow-visible k-enjeux-swiper--grid\">\n                <div class=\"swiper-wrapper align-stretch\">\n                                            <div class=\"swiper-slide h-auto\">\n                            <div class=\"flex flex-col rounded-card bg-blanc\/20 backdrop-blur-sm border-card overflow-hidden h-full\">\n    <div class=\"flex flex-1 flex-col p-5 md:p-6 justify-between\">\n                    <h3 class=\"font-heading text-headline-s text-blanc mb-2\">\n                Am\u00e9liorer l\u2019exp\u00e9rience voyageur            <\/h3>\n        \n        \n                    <a href=\"https:\/\/kisio.com\/en\/enjeux\/ameliorer-lexperience-voyageur\/\"\n               target=\"_self\"\n               class=\"mt-auto inline-flex items-center gap-2 text-body-s2 font-body mt-4 lg:mt-8 font-bold text-blanc hover:text-blanc\/80 transition-colors\">\n                D\u00e9couvrir cet enjeu                <svg class=\"h-3 w-3\" aria-hidden=\"true\"><use xlink:href=\"#icon-arrow_right\"\/><\/svg>\n            <\/a>\n            <\/div>\n\n            <div class=\"aspect-[280\/192] w-full\">\n            <img decoding=\"async\" class=\"aspect-[280\/192] h-full w-full object-cover\"\n                 src=\"https:\/\/kisio.com\/app\/uploads\/2026\/05\/experience-voyageur-enjeu-kisio-768x429.webp\"\n                 alt=\"\"\n                 loading=\"lazy\"\/>\n        <\/div>\n    <\/div>\n                        <\/div>\n                                            <div class=\"swiper-slide h-auto\">\n                            <div class=\"flex flex-col rounded-card bg-blanc\/20 backdrop-blur-sm border-card overflow-hidden h-full\">\n    <div class=\"flex flex-1 flex-col p-5 md:p-6 justify-between\">\n                    <h3 class=\"font-heading text-headline-s text-blanc mb-2\">\n                Acc\u00e9l\u00e9rer la transformation num\u00e9rique, la donn\u00e9e et l\u2019interop\u00e9rabilit\u00e9            <\/h3>\n        \n        \n                    <a href=\"https:\/\/kisio.com\/en\/enjeux\/accelerer-la-transformation-numerique-la-donnee-et-linteroperabilite\/\"\n               target=\"_self\"\n               class=\"mt-auto inline-flex items-center gap-2 text-body-s2 font-body mt-4 lg:mt-8 font-bold text-blanc hover:text-blanc\/80 transition-colors\">\n                D\u00e9couvrir cet enjeu                <svg class=\"h-3 w-3\" aria-hidden=\"true\"><use xlink:href=\"#icon-arrow_right\"\/><\/svg>\n            <\/a>\n            <\/div>\n\n            <div class=\"aspect-[280\/192] w-full\">\n            <img decoding=\"async\" class=\"aspect-[280\/192] h-full w-full object-cover\"\n                 src=\"https:\/\/kisio.com\/app\/uploads\/2026\/05\/transfo-numerique-enjeu-kisio-1-768x432.webp\"\n                 alt=\"\"\n                 loading=\"lazy\"\/>\n        <\/div>\n    <\/div>\n                        <\/div>\n                                            <div class=\"swiper-slide h-auto\">\n                            <div class=\"flex flex-col rounded-card bg-blanc\/20 backdrop-blur-sm border-card overflow-hidden h-full\">\n    <div class=\"flex flex-1 flex-col p-5 md:p-6 justify-between\">\n                    <h3 class=\"font-heading text-headline-s text-blanc mb-2\">\n                Orchestrer une gouvernance multi-acteurs et territoriale coh\u00e9rente            <\/h3>\n        \n        \n                    <a href=\"https:\/\/kisio.com\/en\/enjeux\/orchestrer-une-gouvernance-multi-acteurs-et-territoriale-coherente\/\"\n               target=\"_self\"\n               class=\"mt-auto inline-flex items-center gap-2 text-body-s2 font-body mt-4 lg:mt-8 font-bold text-blanc hover:text-blanc\/80 transition-colors\">\n                D\u00e9couvrir cet enjeu                <svg class=\"h-3 w-3\" aria-hidden=\"true\"><use xlink:href=\"#icon-arrow_right\"\/><\/svg>\n            <\/a>\n            <\/div>\n\n            <div class=\"aspect-[280\/192] w-full\">\n            <img decoding=\"async\" class=\"aspect-[280\/192] h-full w-full object-cover\"\n                 src=\"https:\/\/kisio.com\/app\/uploads\/2026\/05\/gouvernance-enjeu-kisio-768x512.webp\"\n                 alt=\"\"\n                 loading=\"lazy\"\/>\n        <\/div>\n    <\/div>\n                        <\/div>\n                                            <div class=\"swiper-slide h-auto\">\n                            <div class=\"flex flex-col rounded-card bg-blanc\/20 backdrop-blur-sm border-card overflow-hidden h-full\">\n    <div class=\"flex flex-1 flex-col p-5 md:p-6 justify-between\">\n                    <h3 class=\"font-heading text-headline-s text-blanc mb-2\">\n                Assurer la soutenabilit\u00e9 \u00e9conomique et la p\u00e9rennit\u00e9 des investissements            <\/h3>\n        \n        \n                    <a href=\"https:\/\/kisio.com\/en\/enjeux\/assurer-la-soutenabilite-economique-et-la-perennite-des-investissements\/\"\n               target=\"_self\"\n               class=\"mt-auto inline-flex items-center gap-2 text-body-s2 font-body mt-4 lg:mt-8 font-bold text-blanc hover:text-blanc\/80 transition-colors\">\n                D\u00e9couvrir cet enjeu                <svg class=\"h-3 w-3\" aria-hidden=\"true\"><use xlink:href=\"#icon-arrow_right\"\/><\/svg>\n            <\/a>\n            <\/div>\n\n            <div class=\"aspect-[280\/192] w-full\">\n            <img decoding=\"async\" class=\"aspect-[280\/192] h-full w-full object-cover\"\n                 src=\"https:\/\/kisio.com\/app\/uploads\/2026\/05\/soutenabilite-economique-enjeu-kisio-768x474.webp\"\n                 alt=\"\"\n                 loading=\"lazy\"\/>\n        <\/div>\n    <\/div>\n                        <\/div>\n                                            <div class=\"swiper-slide h-auto\">\n                            <div class=\"flex flex-col rounded-card bg-blanc\/20 backdrop-blur-sm border-card overflow-hidden h-full\">\n    <div class=\"flex flex-1 flex-col p-5 md:p-6 justify-between\">\n                    <h3 class=\"font-heading text-headline-s text-blanc mb-2\">\n                Piloter la transition environnementale et la conformit\u00e9 r\u00e9glementaire QSE         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